A formula for success! But.. what is TAM anyway? Today, Alex (@AlexHormozi) talks about the 3 ways to increase your TAM, and when it might be the right time for you to increase the size of your opportunity, quality, delivery, etc. in regards to your prospects and business. 
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
1:40 -The first way is to go upmarket
2:52 -  The second way is to go adjacent by either changing nature of the business or helping companies similar to yours
4:55 - The third way is to go downmarket 
7:42 -  One of the ways that you can make your opportunity appeal to more people is by transitioning from an improvement offer, which is where you help people do better.
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