Are your sales lacking? Are your salespeople unmotivated, affecting the quality of their work? Integrating storytelling within your sales process is critical and will bring you far more success. Ian Garlic talks with Park Howell and Mark Smyth from Business of Story. They explain their 3-step storytelling process that has brought them sales success with major companies. They also discuss their secret to creating a sales presentation guaranteed to work, in as little as five minutes.What You’ll Learn:The 3-Step Process of StorytellingThe Story Structure That Will Hook Your AudienceWhat is the Biggest Story-Telling MISTAKE in Sales?How to Easily Incorporate ABT into Sales Email5 Minute Presentation Guaranteed to SucceedBusiness of Story:Business of StoryBusiness of Story CourseConnect with Mark:Contact Mark LinkedinConnect with Park:Contact ParkLinkedinResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.