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Usage-Based Pricing & Product-Led Growth -- Brian Kotlyar // Hightouch

Usage-Based Pricing & Product-Led Growth -- Brian Kotlyar // Hightouch

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Usage-Based Pricing & Product-Led Growth -- Brian Kotlyar // Hightouch

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
15 minutes
Released:
Apr 6, 2023
Format:
Podcast episode

Description

Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. The martech community has been buzzing about the shift from sales-led operations to product-led growth. But we're now seeing a move towards a hybrid model that combines the best of both worlds, and Hightouch is leading the charge in this arena. Today, Brian discusses usage-based pricing and product-led growth. Show NotesConnect With: Brian Kotlyar: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 6, 2023
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.