Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. The magic of email marketing lies in its ability to facilitate one-to-one communication with customers. By crafting personalized and relevant messages, businesses can establish stronger connections, cater to individual needs, and ultimately drive better engagement and conversion rates. Today, Tarzan discusses why brands should focus on nurture over acquisition.Connect With: Tarzan Kay: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.