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Nike vs Adidas - Rebound | 5

Nike vs Adidas - Rebound | 5

FromBusiness Wars


Nike vs Adidas - Rebound | 5

FromBusiness Wars

ratings:
Length:
24 minutes
Released:
Mar 13, 2018
Format:
Podcast episode

Description

Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The American offices feel like a startup, and is passed between the hands of former Nike execs and European businessmen. What does it take to go from a million-dollar company to a billion-dollar company? Adidas has to find out, and fast.  Support us by supporting our sponsors:ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter.com/BWPlated - Get 25% off your first 4 weeks of meals when you visit them at Plated.com/BW
Released:
Mar 13, 2018
Format:
Podcast episode

Titles in the series (100)

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.