What I learned from reading Levi Strauss: The Man Who Gave Blue Jeans to the World by Lynn Downey[0:01] Levi was one of the men who set that firm foundation[17:35] I do not have at this time a specific occupation...I will share the fate that has been assigned to me[22:29] Enduring hardship for the ultimate goal[29:24] A hole in the market[42:00] Levi starts his business cold[54:18] The dangers of shipping by sea[1:04:42] Inventing Jeans by accident[1:10:00] Overnight success 20 years in the making[1:17:40] How Levi was able to serve customers who were illiterate or spoke another languageA list of all the books featured on Founders Podcast.