31 min listen
Airbnb's Stunt-Driven Strategy
FromWill It Stick?
ratings:
Length:
32 minutes
Released:
Jul 27, 2022
Format:
Podcast episode
Description
Would you ever go on a vacation and stay inside of a giant 6-ton potato? Well, Airbnb wants to entice you with all the crazy bookable rentals, contests, insane experiences, and more. Airbnb is the ideal example of how to utilize partnerships and PR stunts to drive insane awareness and revenue. In 2020, in the midst of a global pandemic that nearly killed travel, Airbnb had a valuation of $86.5 billion at the time it went public, selling at $146 per share on opening day. Just 12 years after the company was started by a few guys in a San Francisco apartment.
Dive in with us to learn about some of the craziest stunts and partnerships Airbnb has pulled off. For source materials, please visit www.willitstickpodcast.com.
Dive in with us to learn about some of the craziest stunts and partnerships Airbnb has pulled off. For source materials, please visit www.willitstickpodcast.com.
Released:
Jul 27, 2022
Format:
Podcast episode
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