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    Barbie's Iconic Marketing Strategy

    Barbie's Iconic Marketing Strategy

    FromWill It Stick?

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    Barbie's Iconic Marketing Strategy

    FromWill It Stick?

    ratings:
    Length:
    37 minutes
    Released:
    Apr 28, 2021
    Format:
    Podcast episode

    Description

    How did a men's sex toy become the most iconic kid's toy in history? Barbie is iconic for many reasons, and she is one of the first toys to have a marketing strategy based extensively on television advertising to kids. From the 1950s to today, Barbie is here to show you that her status as the OG influencer is here to stay.

    See our source materials and other info for this episode at www.willitstickpodcast.com.
    Released:
    Apr 28, 2021
    Format:
    Podcast episode

    Titles in the series (85)

    Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering the brands you know and the stories you don't. Melissa & Alexis break down all the details to find out: Will It Stick?