36 min listen
(ENCORE) Old Spice: The Man Your Man Could Smell Like
FromWill It Stick?
ratings:
Length:
34 minutes
Released:
Aug 14, 2022
Format:
Podcast episode
Description
In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story about how Old Spice went from a not-so-popular brand that your Grandpa wore, to the top selling men's body wash brand in less than on year. All because of one insanely creative, sexy campaign that focused on getting women to stop buying their man "lady scented products."
For source materials, please visit www.willitstickpodcast.com.
For source materials, please visit www.willitstickpodcast.com.
Released:
Aug 14, 2022
Format:
Podcast episode
Titles in the series (85)
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