Find out how brands can disrupt in a crowded marketplace with Ed Williams, CEO of Candy Kittens. On a mission to challenge the traditional perception of sweets, Candy Kittens have established themselves as a household name, having recently partnered with BrewDog to bring a new IPA to market.Discussions in the episode: The power of storytelling within a brandGlobal expansion lessons learnt The most powerful tactics for disrupting a marketThe importance of vision within a start-upClick here to reach out to Peter Rabey direct Like this show? Please leave us a review. Every review helps.