In this episode, serial entrepreneur Kevin Smith of SmashBrand shares their tried and tested formula to launch brands successfully. There are a ton of actionable insights and useful tactics in this episode. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEWhen you launch your brand, it comes down to risk aversion and subjectivity.Differentiate your product – even if it is a commodity.Do the research needed to reposition your product to fill a needValidate your product early!Creating a name is important, but it is not the most important.Small changes can make a big difference.APPS:Jungle Scout:https://www.junglescout.comClickUp:https://clickup.comTODAY’S GUESTKevin Smith is a Founding Partner and Director of Innovation at SmashBrand. He is also an investor and a 10X CPG Entrepreneur with Multiple Exits.SmashBrand is the only CPG agency in the world that designs, tests, and optimizes brands so that they will know the increase in purchase intent, consumer preference, and sales impact— before bringing it to market.Connect and learn more about Kevin and Smash Brand here:Website: https://www.smashbrand.comLinkedin: https://www.linkedin.com/in/smashkcs/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind