21 min listen
How Brands Can Create Distinction in Their Messaging -- Kevin Smith // SmashBrand
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
How Brands Can Create Distinction in Their Messaging -- Kevin Smith // SmashBrand
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
18 minutes
Released:
Jan 23, 2024
Format:
Podcast episode
Description
Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. It's a common mistake for early-stage companies entering a new product category to develop messaging that closely resembles that of their competitors. This lack of distinctiveness is the difference between brands that blend into the sea of sameness and brands that create their own category through messaging. Today, Kevin discusses how brands can create distinction in their messaging. Show NotesConnect With: Kevin Smith: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 23, 2024
Format:
Podcast episode
Titles in the series (100)
Why LifeLock's CEO Gave Out His Social Security Number -- Todd Davis // Kadenwood by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency