21 min listen
Rebranding B2B Companies -- Casey Gannon // Bold Commerce
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Rebranding B2B Companies -- Casey Gannon // Bold Commerce
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
20 minutes
Released:
Oct 19, 2023
Format:
Podcast episode
Description
Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. When Bold Commerce reached the growth limits within the Shopify ecosystem, they recognized the need for a rebrand to expand into the mid-market and enterprise space. Rather than following the traditional B2B marketing playbook, they took a controversial approach in messaging and created a new way to guide buyers through the checkout experience. Today, Casey discusses B2B rebranding. Show NotesConnect With: Casey Gannon: Website // LinkedIn Scott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Oct 19, 2023
Format:
Podcast episode
Titles in the series (100)
Why LifeLock's CEO Gave Out His Social Security Number -- Todd Davis // Kadenwood by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency