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    Changing the Way Brands Think About Checkout -- Casey Gannon // Bold Commerce

    Changing the Way Brands Think About Checkout -- Casey Gannon // Bold Commerce

    FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

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    Changing the Way Brands Think About Checkout -- Casey Gannon // Bold Commerce

    FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

    ratings:
    Length:
    24 minutes
    Released:
    Oct 20, 2023
    Format:
    Podcast episode

    Description

    Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. Checkout is often overlooked when it comes to personalization. While other parts of the website are tailored to individual preferences, brands have yet to fully embrace this idea for the checkout process. Today, Casey discusses changing the way brands think about checkout. Show NotesConnect With: Casey Gannon: Website // LinkedIn Scott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Oct 20, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. OHpartners.comProducer: I Hear Everything. We connect brands & content creators with their target audience. iheareverything.com