19 min listen
#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
ratings:
Length:
31 minutes
Released:
Feb 13, 2024
Format:
Podcast episode
Description
Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President - Personal Lines Marketing at Nationwide Insurance. Resources The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ B2B MarCom Summit: https://www.b2bsummit.co - use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA! Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Released:
Feb 13, 2024
Format:
Podcast episode
Titles in the series (10)
#1: B2C Expectations in a B2B World with Chris Costello, Amazon Business: Business-to-business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business-to-consumer (B2C) marketing. But there’s one important thing to remember, and that is that... by B2B Agility™ with Greg Kihlström