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B2B Agility™ with Greg Kihlström

B2B Agility™ with Greg Kihlström


B2B Agility™ with Greg Kihlström

ratings:
Length:
11 episodes
Language:
English
Format:
Podcast

Description

From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers.

The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
Language:
English
Format:
Podcast

Episodes1 - 10 of 11 episodes

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#11: Why Good B2B Startups Fail, with James McCormick

Today we’re going to talk about B2B startups, and why companies that may have amazing i...

32 minutes
May 07, 2024

#10: Thriving among change with Steve Blum, Autodesk

Today we’re going to talk about building a change maker culture and how you can help yo...

30 minutes
Apr 23, 2024

#9: Building incentivization that performs with Arnab Mishra, Xactly

New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of ...

21 minutes
Apr 09, 2024

#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent

In this special episode, brought to you by Ceres Talent, a marketing recruiting firm ru...

24 minutes
Apr 02, 2024

#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company

The pressure is on for Chief Marketing Officers. They are expected to take their organi...

23 minutes
Mar 26, 2024

#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr

Today we’re going to talk about what it takes to build a memorable B2B brand, creating ...

25 minutes
Mar 12, 2024

#5: The importance of customer stories with Evan Huck, UserEvidence

New customers want to hear success stories from previous customers - and nowhere is thi...

24 minutes
Feb 27, 2024

#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance

Today we’re going to talk about using personalization to create more engaging and inspi...

30 minutes
Feb 13, 2024

#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group

Today we’re going to talk about maintaining agility in teams, and the AI maturity that ...

24 minutes
Jan 30, 2024

#2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise

Today we’re going to talk about why customer journey mapping matters, and how it can im...

34 minutes
Jan 16, 2024