17 min listen
Rebranding for Better Market Penetration -- Kevin Smith // SmashBrand
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Rebranding for Better Market Penetration -- Kevin Smith // SmashBrand
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
16 minutes
Released:
Jan 22, 2024
Format:
Podcast episode
Description
Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. Many smaller brands make the mistake of hastily hiring a design firm and creating visually appealing packaging without data-driven optimization. The lack of a compelling value proposition and unique claims typically fails to stand out in their category and eventually, product discontinuation. Today, Kevin discusses rebranding for better market penetration. Show NotesConnect With: Kevin Smith: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 22, 2024
Format:
Podcast episode
Titles in the series (100)
Welcome To The Rebrand Podcast -- Benjamin Shapiro // I Hear Everything by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency