32 min listen
Orchestrating Brand Across the Full Spectrum of Commerce, with Edward Kim and Dan Saltzman of Ogilvy
Orchestrating Brand Across the Full Spectrum of Commerce, with Edward Kim and Dan Saltzman of Ogilvy
ratings:
Length:
38 minutes
Released:
Apr 12, 2021
Format:
Podcast episode
Description
From the hallowed halls of Ogilvy, where branding was born, comes a new set of thinking around how brand can and must be infused into every stage of the consumer commerce journey. Edward Kim, Managing Partner of the Commerce practice at Ogilvy and Dan Saltzman, their VICE PRESIDENT, DESIGN + USER EXPERIENCE joined Rob and Peter to discuss how teams of misfits at global manufacturers are coming together to reinvigorate the role of brand in commerce.
Released:
Apr 12, 2021
Format:
Podcast episode
Titles in the series (100)
Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball: Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe Cicman and Allen Bonde have issues their 2020 Predictions for B2B Commerce, and the panel weighs in. Featuring Peter Crosby, Rob Gonzalez, and Justin King. by Unpacking the Digital Shelf