The creatives at VideoAmp are risk takers — game changers. They have a level of ambition and drive that can’t be bought or taught, and it’s driving innovation throughout the industry.On this episode of Best Story Wins, we speak with Michelle Kim, Vice President of Brand Design at VideoAmp. According to Michelle, the secret to cutting-edge culture is brand storytelling and company-wide alignment. From carefully tailoring the onboarding process to ensuring open avenues of honest communication, Michelle dives into what it takes to build an impactful brand story from the inside out.Join us as we discuss:How to define your brand story and what storytelling really meansEmpowering your team to show up with purposeWhat volatile times mean for innovation prioritization