Today’s special guest is Ethan Kanat, Senior Principal of Creative Strategy at Zendesk. In this episode, we dive into the biggest changes in tech and business in recent years, including the increasing importance of incorporating a strong narrative company-wide. As organizations are built with many individuals, human stories remain more important than ever. We cover how to use those stories as a foundation to build frictionless customer and employee experiences.Join us as we discuss:Zendesk’s perspective on remote work (and the role tech plays)The importance of constantly telling your story, and how to incorporate a strong narrative throughoutHow to build inspiration for great culture and good material, and whether AI can play a role