One of the worst things you can do as a marketer is rely on outdated clichés. Unfortunately, it still happens all the time — so much so we all know the tropes.In this episode, we’re speaking with Drew Hoffman, VP of Brand at SentinelOne, a cybersecurity company. Drew talks about the use of AI and how they’ve leveraged it to share their story in a new world.Join us as we discuss:How to capture the right emotion in your brand storytellingHow to leverage ai to build the brandHow Drew moved beyond the stale tropes to tell a unique cybersecurity storyWhy cybersecurity tends to play it safe in its brand storytelling — and why that’s a mistake