In today’s episode, Joe Chernov, CMO at Pendo.io, shares his expert perspective on the ways B2B marketing has changed, the myths that marketers still cling to, and the ways he and his team are marketing “through” people—not “to” people. By cultivating his team’s strengths and infusing the Pendo brand story with strong emotion, he and his team are turning Pendo into a market winner. Join us as we discuss:How to leverage KPIs to make your customers feel above averageThe role of biases and emotional connections in purchasing decisions.Shifting focus from top-of-funnel to post-opportunity engagement.