This latest episode of Inspiring Futures features an interview with the CMO of Depop. Depop is one of the most interesting brands in the fashion space since it's all about reselling and ultimately about transforming the way we shop for fashion. Peter has a fascinating background with experience on the agency side with both Anomaly(where he worked on the Converse brand) and VCCP and client side at Google in Creative Lab. In a wide-ranging conversation we talk about his early experience as a writer and how that's core to his work today, building a cohesive brand, the importance of culture for brands, how community needs to be balanced by the brand and some of the challenges of growing the brand beyond its core.