The Inspiring Futures podcast has been on hiatus for the past few months. In that period, a few recordings made last year never made it out into the public airwaves, which is an absolute disgrace. One such recording was an interview I did with Sophie Ozouz, the co-founder of Kin. Kin is a purpose-focused agency with offices in NY and Los Angeles. Sophie founded the agency with a former colleague Kwame Taylor Hayford. In the interview, I discuss Sophie's background as a strategist,  her experiences working at Sid Lee, their motivations for starting her own shop, their work at Kin, and some general discussion on brands and purpose. Kin was named Ad Age's Purpose Agency of the Year in 2022