Lucy Jameson is one the best UK planners of her generation and has featured on Campaign's list of top 10 planners multiple times.She started her career at one of the founding agencies of the account planning discipline- BMP- where she stayed rising through the ranks for 19 years.She was one of a handful of leaders hired by Grey to transform the London office and operation, a task she succeeded in winning multiple new accounts, Campaign's Agency of the Year, and many creative and effectiveness awards. In 2015 she was made CEO of the shop.Prior to starting her own agency Uncommon Creative Studio-in 2017 with Nils Leonard and Natalie Graeme- she worked as an intern at Facebook and spent time in a tech incubator. Uncommon Creative Studio has worked with the likes of the WWF, ITV, Habito, and many others and is all in the business of building its own brands like Halo- a more eco-friendly alternative to Nespresso and a candle company which donates money to COVID related causes.In the episode, we talk about her career trajectory, her thoughts on planning, brands, and the approach Uncommon takes to clients and business.