The latest Inspiring Futures podcast features an interview with George Prest.George started his career in the creative department of BBH and moved on to creative director roles at Lowe. He was early to understand the power of digital transformation and was Global Executive Creative Director at R/GA and, most recently, a partner at the Brandtech Group.In the podcast, we discuss his career trajectory, embrace of digital, and fondness for strategy and creative problem-solving. His most recent experience as a consultant has included thinking about the issues around brand purpose, which we discuss in the episode, and how it became a springboard to his involvement in local politics in the UK.