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Album 2 Track 20 – Patti Newcomer, VP of Marketing at Intuit, with great business conversation and more importantly a “keepin’ it real” discussion about race

Album 2 Track 20 – Patti Newcomer, VP of Marketing at Intuit, with great business conversation and more importantly a “keepin’ it real” discussion abo…

FromBrands, Beats & Bytes


Album 2 Track 20 – Patti Newcomer, VP of Marketing at Intuit, with great business conversation and more importantly a “keepin’ it real” discussion abo…

FromBrands, Beats & Bytes

ratings:
Length:
80 minutes
Released:
Jun 18, 2020
Format:
Podcast episode

Description

Prior to Intuit, Patti previous roles were SVP/CMO of WorldPay, SVP- Marketing Director at Wachovia, VP Brand Marketing at Capital One and Section Lead at P&G.

Hey Brand Nerds! Bluntly, we had to take a little pause after the events of George Floyd happened Memorial Day weekend. We are now back with a wonderful guest, who dropped many jew-alls (as DC likes to say) both for marketing and for life. Here are some the work highlights:

• Tyranny of the denominator
• Don’t get lost in the activity, focus on driving growth and outcome
• As a marketer, starting at a wonderful company such as P&G can set up your entire career
• There would be no premium brands if all decisions were rational
• Make an impact!
• Delegating vs. Empowering
• Leaning into AI for marketers

Additionally, we really do appreciate Patti bringing her full self into our very real conversation about race with the George Floyd murder as the impetus to the discussion and how this is shaping all of us now and going forward.

#pattinewcomer #marketing #branding #thecmoclub # thecmoclubsummit #intuit #p&g #fightracism #blacklivesmatter
Released:
Jun 18, 2020
Format:
Podcast episode

Titles in the series (100)

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck