53 min listen
REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked w…
REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked w…
ratings:
Length:
60 minutes
Released:
Dec 7, 2023
Format:
Podcast episode
Description
REMIX: Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more.Hey Brand Nerds! We have our first PR/Comms-centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!! Lots to soak up and learn from Wayne including these highlights: • Find a great partner you can have as a sounding board for your career• Dig into the “why” • In your career, optics really matter• Only stupid question is the one you ask more than once• Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you• Can’t have tech for tech’s sake• Tech founders bring EVERYONE into the room#brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft
Released:
Dec 7, 2023
Format:
Podcast episode
Titles in the series (100)
Album 1 Track 7 – Mark Lazarus, Chairman, NBCUniversal Broadcast, Cable, Sports and News - Is the marketing function in your organization the proverbial fall guy?: Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude f by Brands, Beats & Bytes