53 min listen
Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly!
Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly!
ratings:
Length:
60 minutes
Released:
Apr 26, 2019
Format:
Podcast episode
Description
Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola
Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.
Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.
Released:
Apr 26, 2019
Format:
Podcast episode
Titles in the series (100)
Album 1 Track 7 – Mark Lazarus, Chairman, NBCUniversal Broadcast, Cable, Sports and News - Is the marketing function in your organization the proverbial fall guy?: Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude f by Brands, Beats & Bytes