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Album 1 Track 1 - Geoff Cottrill, SVP @Coke - Does your customer have seat at the table?

Album 1 Track 1 - Geoff Cottrill, SVP @Coke - Does your customer have seat at the table?

FromBrands, Beats & Bytes


Album 1 Track 1 - Geoff Cottrill, SVP @Coke - Does your customer have seat at the table?

FromBrands, Beats & Bytes

ratings:
Length:
44 minutes
Released:
Apr 18, 2019
Format:
Podcast episode

Description

Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company
Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at its core. G$, as we affectionately call him, drops jewels of wisdom that will up your game, and your brand.
Released:
Apr 18, 2019
Format:
Podcast episode

Titles in the series (100)

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck