James Cuthbert, President of Rock The Bells (Founded in 2018 by LL Cool J, the company is the preeminent voice for classic and timeless Hip Hop), previously marketing executive at BET and Red Bull and brand management at Coca-Cola, Kellogg’s, and General Mills.Hey Brand Nerds! Back at you with a fantastic guest who has followed his passion and combined it with high IQ/EQ plus great tenacity from a chip on his shoulder to great success.  Also, congrats to Cuth (as DC likes to call him), LL Cool J, and the rest of the team at Rock The Bells for closing their Series A financing! Cuth shares dope stories with lots to learn including these highlights:  
“Treat people the way you want them to behave”
Understand the difference between a product and a brand
“Can get through no’s, 20 no’s if I have to”
True to yourself- commercial and underground
Understanding the highest emotional benefit to galvanize the community
Find out more about Rock The Bells at:https://www.rockthebells.com#rockthebells #marketing #branding #bet #hiphop #sprite # cocacola #generalmills #kelloggs #redbull