38 min listen
AtHome's Remarkable Growth Story with Lee Bird, CEO
AtHome's Remarkable Growth Story with Lee Bird, CEO
ratings:
Length:
42 minutes
Released:
May 3, 2022
Format:
Podcast episode
Description
Our special guest this week is Lee Bird, CEO of AtHome, the Home Decor Superstore that has experienced phenomenal growth in recent years growing to nearly 250 stores in 40 states. Lee brings a wealth of experience to his current role, having held leadership positions at a few brands you might have heard of, including Nike, Gap, Old Navy, and Ford. We dig deep into AtHome's incredible transformation from Garden Ridge, a struggling regional chain, to a re-branded national powerhouse. Lee takes us through the testing and customer insight that drove the new vision and re-concepting, while detailing the foundational elements that have provided critical to their success. We also explore the lessons learned from the pandemic and how AtHome is navigating current challenges with the supply chain, inflation and labor shortages.But first we kick-off our jam-packed episode with some personal news, celebrating Steve's book being selected as a Kindle Monthly Deal. For a limited time only you can buy the ebook version of Remarkable Retail: How to Win & Keep Customers in the Age of Disruption for just $1.99 in both the United States and Canada. We also congratulate Michael on his Voice of Retail podcast reaching the 300 episode mark.Then we briefly recap Steve's whirlwind tour of new store concepts in the DC area, including Bloomie's (Bloomingdale's new small store format), Amazon Fresh and the first Whole Foods Store featuring Amazon's "Just Walk Out" technology.We move on to dissect the hot retail news of the week, including Amazon's very disappointing earnings, "the death of irony"--also know as Meta's new physical store designed to sell the Metaverse--before pondering whether the merging of a slightly better than average retailer (Kohl's) with a struggling one (JC Penney) makes any sense whatsoever. About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!
Released:
May 3, 2022
Format:
Podcast episode
Titles in the series (100)
Challengers of the Status Quo with Coresight Research's CEO & Founder Deborah Weinswig: EPISODE SUMMARY Why do so many companies defend the status quo even when it becomes increasingly obvious that their business model is losing customer relevance and remarkability? Why do others think they can cost cut and store close their way to prosperity? In this episode we look at the roots causes of how and why retailers sink into irrelevance and risk a mass extinction event. Then we flip these questions on their head to explore ways to defy conventional wisdom and create a culture of experimentation. Along the way we touch on why "the opposite is risky" and why quitting is often underrated (hint: it has to do with understanding opportunity cost). Nordstrom's Local strategy gets a shout-out, as does Apple's new Express concept. We also dub JC Penney the "world's second longest liquidation sale." Our special guest is Deborah Weinswig, one of retail's leading analysts and thought leaders, and the by Remarkable Retail