Despite all the hype, after gobs of venture capital investment, several high profile IPO's and some big moves into physical retail, the OG's of the new wave of DTC are running into trouble. Most of the digitally native brands that were supposed to disrupt the retail industry (think Warby Parker, Stitch Fix, Allbirds, Caspar, and many more) may be growing the top-line--though not even Wayfair and Peloton can say that anymore--but their operating losses continue to grow.Virtually all of them have seen their market valuations collapse in recent months. And the once promising pivot to opening stores must be called into question, particularly as the entire industry faces growing headwinds.In this episode we dive deep into just what the heck is going on here and whether the hugely disappointing recent results from Warby Parker suggest a possible reset for the new breed of DTC brands. But first we open up with the retail news that caught our attention this week, including earnings reports from Target, Walmart, Kohl's and Lowe's that were, to put it mildly, rather disturbing. We also discuss whether it's a great idea for Amazon to buy Kohl's or whether they'd just be catching a falling knife. As an added bonus we also learn that you haven't lived until you've visited a Las Vegas ER in the wee hours of the morning. And lastly, don't forget that Steve's book has been selected as a Kindle Monthly Deal, which means that through May 31 the ebook version of Remarkable Retail: How to Win & Keep Customers in the Age of Disruption is just $1.99 in both the United States and Canada.***************************************Insider Intelligence ReportD2C Brands 2022Steve Recent Forbes Relevant Articles Store Expansion May Not Be A Slam Dunk For Struggling Digitally Native BrandsWayfair's Earnings Disaster Portends More Trouble For 'Disruptor' BrandsPast Podcast Episodes We ReferenceUnderstanding Customer-Based Valuation with Dan McCarthyThe Profitless Prosperity of Disruptor Brands About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!