Hey Brand Nerds! We have a Chief in the house today! Global outlook having grown up throughout the world as the son of a diplomat. An Ivy League trained attorney who is super thoughtful, with that wonderful 50/50 left/right brain mix.

Please enjoy this track and learn about a variety of topics highlighted by:

• “I love rhymes, but don’t put a mic in front of me!”
• “Know the difference between what you think you do well, what other people think you do well and what the market will pay you top dollar to do”
• Watch out for the glass…
• Don’t make it about you, pay it forward to help others

Lastly, we want to say Rest in Peace Kobe Bryant who DC had the great privilege of working with and getting to know when Kobe was a Sprite Brand endorser.

#eddandridge #marketing #branding #aig #thecmoclub #ripkobebryant