Album 1 Track 13 – Pete Krainik, Founder of The CMO CLUB – Where My Damn Bike?!

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Album 1 Track 13 – Pete Krainik, Founder of The CMO CLUB – Where My Damn Bike?!

FromBrands, Beats & Bytes

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Length:

74 minutes

Released:

Aug 15, 2019

Format:

Podcast episode

Description

www.thecmoclub.com

Released:

Aug 15, 2019

Format:

Podcast episode

Titles in the series (100)

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

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Album 1 Track 10 – Jason Mayden, CEO Super Heroic, former Brand Jordan Sr. Global Design Director, father, husband, entrepreneur, student of the game – Genius… applied!: It’s nearly Fri-yay Brand Nerds! On occasion, ironically, words are rendered utterly inadequate in capturing the essence of a cosmically elevated conversation. The following quote ‘nearly’ sums up our chat with the inimitable Jason Mayden. “Genius... is t by Brands, Beats & Bytes
69 min listen
Album 1 Track 9 – Carol Kruse, Former ESPN CMO, Multiple Board Member, Award Winner, BAWSE - Your brand is your experience is your brand is your experience!: Pause the action in your insanely busy lives and listen to true BAWSE Carol Kruse as she spits gold bar after gold bar of straight knowledge. Here’s a taste of what Carol blesses us with: Are you marketing BRAVE? Are you driving business value AND brand l by Brands, Beats & Bytes
67 min listen
Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly!: Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and by Brands, Beats & Bytes
60 min listen
Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at Altimeter: Hey Brand Nerds, we are back with the wonderful Charlene Li as our guest. When Charlene speaks, Silicon Valley and beyond listens! We welcome you to enjoy and learn about many Brands, Beats & Bytes topics including: • A potential positive shift by Brands, Beats & Bytes
61 min listen
Album 1 Track 18 – Allan Broce, Founder & Creative Director @ Triple, Godfather of the iconic ‘This is Sportscenter' campaign, former director of marketing for ESPN, former head of marketing for MTV – TRUST YOUR INSTINCTS!: Happy Sunday Brand Nerds! I’ve missed y’all. Many create metric driving tactics…yet few create culture shifting Marketing with a capital M that also moves commerce. Allan Broce is cut of the later clothe. This dude is a weird cat, and I mean that with the by Brands, Beats & Bytes
63 min listen
Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing?: Quick question: What do Puff, Steve Jobs, Brahms, Clive Davis, Run DMC, Funkmaster Flex, Biggie, Jim Valvano (RIP), Pharrell, KRS-One, and Guinness World Records have in common? Epic stories, well told by Rob Stone. There as those who follow culture, thos by Brands, Beats & Bytes
66 min listen
Album 1 Track 3 - Seth Greenberg, CMO - Know your gifts. Master your craft. Kick some ass!: Seth Greenberg, Left Brain/Right Brain Marketing ‘Badass’ and proud Clippers fan formerly at Alteryx, LifeLock, Intuit, eHobbies. ‘Sit down comedian’ Seth Greenberg turned his passion of being a self-proclaimed radio promotion ‘prize pig’ into one of the by Brands, Beats & Bytes
79 min listen
Black History Month 2020 Remix 1 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. To Kickoff the month, enjoy Daryl ‘DB’ Butler (Album 1, Track 4), Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint.: Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUMER? These are just a taste of the questions explored with the thoughtful Daryl ‘DB’ Butler. There are typically two kinds by Brands, Beats & Bytes
67 min listen
Album 1 Track 4 - Daryl ‘DB’ Butler Head Marketing US Consumer... @HP - 'culture never sleeps.': Daryl ‘DB’ Butler, Head of Marketing for US Consumer Personal Systems @HP, beats, Brand Jordan, Nike, Boost Mobile, Sprint. Is your brand tone deaf and you don’t even realize it (Prada and Gucci are you listening)? Is your brand accountable to the CONSUME by Brands, Beats & Bytes
67 min listen
Album 1 Track 17 – Louis Carr, President of Media Sales at BET Networks, Founder Blueprint Men’s Summit, Serves on multiple Boards, Bad MoFo – Don’t Talk About It. Be About It!: Well, well, well Brand Nerds, we’ve got a hot one in the chamber! Brands, Beats & Bytes is blessed with the historical and inspirational wisdom of my boy and media icon Louis Carr. For those who don’t know, Louis keeps it ?. Just some of the jewels ex by Brands, Beats & Bytes
79 min listen
Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side.: Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim’s Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2 Track 1 with James Brown Founder o by Brands, Beats & Bytes
73 min listen
Album 1 Track 16 – Paige Jones, Multi-National Marketeer Extraordinaire, Former Chief Marketing Officer and Growth Officer @ Beanitos, Former Global Brand Director @ Walgreens Boots Alliance – The Unadulterated Power of Curiosity!: Happy easy like Sunday morning Brand Nerds! I have no idea what any of you may be doing at this moment. BUT, I can assure you of this fact, you will not find a better investment of time in yourself and in your career than sitting down and taking copious n by Brands, Beats & Bytes
61 min listen
Album 1 Track 5 - Marvin Davis, CMO - Are you a F’d up client?: Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, by Brands, Beats & Bytes
76 min listen
Album 1 Track 1 - Geoff Cottrill, SVP @Coke - Does your customer have seat at the table?: Geoff Cottrill, SVP Strategic Marketing @ The Coca-Cola Company Wanna know how Converse became the number two brand on social media. Geoff Cottrill knows cuz he and his team were responsible for re-building the iconic brand leveraging music and soul at i by Brands, Beats & Bytes
44 min listen
Black History Month 2020 Remix 2 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Marvin Davis (Album 1 Track 5 ) - CMO - Are you a F’d up client?: Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, by Brands, Beats & Bytes
76 min listen
Album 2 Track 1 – James Brown, Founder/Chief Encouragement Officer at start-up EncourageX, Former Marketing Executive @ Shell & HP. Kraft Foods Alumnus. Who have you encouraged lately?: Happy New Year Brand Nerds! Starting 2020 with a wonderful episode helping you shift your personal paradigm for a fantastic New Year with James Brown. While not related to the hardest working man in show business (RIP), they do have hard work in common by Brands, Beats & Bytes
63 min listen
Album 2 Track 3 (Live CMO Club Summit Version) - C. David Minifie, Chief Experience Officer at Centene, veteran of both P&G and the US Marine Corps.: Hey Brand Nerds! Brands, Beats & Bytes leaves the friendly confines of our KZSU Stanford studio and goes on the road to the CMO Club’s CMO Summit. Shout to the President Pete Krainik (Album 1, Track 13) for inviting us to the conference! We are introd by Brands, Beats & Bytes
29 min listen
Album 1 Track 7 – Mark Lazarus, Chairman, NBCUniversal Broadcast, Cable, Sports and News - Is the marketing function in your organization the proverbial fall guy?: Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude f by Brands, Beats & Bytes
53 min listen
Album 2 Track 6 – Muriel Lotto, Global Head of Brand and Marketing at Western Union, previously marketer and innovator at Unilever, Nestle and more.: Hey Brand Nerds! Here we have someone who is a global citizen and true global marketing leader. Name mispronunciations notwithstanding, what a fun ride with Muriel! A true innovative marketer who is not shy with great stories chock full of truisms and g by Brands, Beats & Bytes
53 min listen
Album 1 Track 13 – Pete Krainik, Founder of The CMO CLUB – Where My Damn Bike?!: Wus really good Brand Nerds? Damn it feels good to be right back at cha with a brand new banger. I know, I know, the title of this episode of Brand, Beats & Bytes is kinda waaaaa? Trust me Brand Nerds, there is perhaps no one on the planet who knows m by Brands, Beats & Bytes
74 min listen
Album 2 Track 12 Clean Version – Mali Hunter, COO/Partner of Tree Sound Studios and Retnuh Productions, additionally a Grammy nominated artist, singer, yoga enthusiast and celebrity organic chef.: PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK IN FRONT OF LIVE STUDIO AUDIENCE AT GEORGIA TECH SCHELLER SCHOOL OF BUSINESS MARTECH CONFERENCE. Hey Brand Nerds! Gotta begin by wishing everyone good health. These are unprecedented times by Brands, Beats & Bytes
71 min listen
Album 1 Track 14 - Lauren Weinberg, Global Head Of Marketing, Square - Do you know when to turn down the data and turn up your instincts?: Happy Friday eve Brand Nerds! Are the ladies in in the house? Without a doubt (s/o Frank White and Junior Mafia). Today you’re being blessed with ‘applied’ wisdom. Said another way, Lauren Weinberg, Chief Marketing Officer of Square, has something to say by Brands, Beats & Bytes
72 min listen
Album 2 Track 17 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel.: SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Second, this is the last of our series of special Covid-19 special podcasts by Brands, Beats & Bytes
55 min listen
Album 1 Track 20 – James Lopez President of Will Packer Productions producing hit movies such as “Girls Trip”, “Night School”, “What Men Want” and more.: Yo check it Brand nerds. Off the rip, Merry Happy all the things! If you wanna learn how to architect the career of YOUR DREAMS this is the podcast for you. James Lopez, aka the silent assassin, is a living embodiment of 'I am the master of my fate, I am by Brands, Beats & Bytes
68 min listen
Black History Month 2020 Remix 4 – Celebrating African American Marketing Leaders - In honor of Black History Month, we will Re Publish the interviews we have done with African American Marketing Leaders over the last year. Enjoy Jason Mayden (Album 1 Track 10) – CEO Super Heroic, former Brand Jordan Sr. Global Design Director, father, husband, entrepreneur, student of the game – Genius… applied!: On occasion, ironically, words are rendered utterly inadequate in capturing the essence of a cosmically elevated conversation. The following quote ‘nearly’ sums up our chat with the inimitable Jason Mayden. “Genius... is the capacity to see ten things whe by Brands, Beats & Bytes
69 min listen
CMO Tenure Question Remix 1 - Album 2 Track 13. We will Re Publish the best responses from our 5 questions. Listen to Marvin Davis (Album 1 Track 5) discuss why the CMO Tenure is so short.: Off the rip, gotta admit Marvin Davis, or MD2020 as we call him, is our boy. Jeff Shirley (our show producer), and I attended Clark Atlanta University B-School with Marvin. He was one who would go to the party until late and crush the test in the morning, by Brands, Beats & Bytes
22 min listen
Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer?: Yo, yo, yo Brand Nerds! On the longest day of the year we’ve got a solstice banger. Lots of people ‘talk’ about CULTURE. Few ‘actually’ blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michae by Brands, Beats & Bytes
70 min listen
Album 2 Track 5 – Siddharth Taparia, SVP Head of Transformation and Partner Marketing at SAP for 12 years having worked his way up within the organization from Director of Business Objects.: Hey Brand Nerds! The new school at one of the biggest and best global tech companies is incredibly well represented here by Siddharth. He is deep, thoughtful, energetic, friendly and has wisdom beyond his years. How about a Marketing Manifesto to make su by Brands, Beats & Bytes
56 min listen
Album 1 Track 8 – Goldie Taylor, Media, Tech and Marketing Maven - Authentic marketing is an obligation!: Brands, Beats & Bytes is honored to welcome its first lady in the building (yep, we know some of y’all have been thinking what’s up with all the dudes). No worries, there are many more industry leaders on deck who happen to be women. We got you (#trus by Brands, Beats & Bytes
63 min listen
Album 1 Track 15 – Seth Goldman, Executive Chairman Beyond Meat, Founder & Tea-EO Honest Tea – Humility.: Wait, what happened to Summer Brand Nerds! Ok, so like, I could write a soliloquy about Seth’s appearance on Brands Beats & Bytes…but I’m not. I’ll simply leave y’all with this. Humility x Happy x Homiletics = The sweet gospel according to the sagacio by Brands, Beats & Bytes
68 min listen

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Album 1 Track 13 – Pete Krainik, Founder of The CMO CLUB – Where My Damn Bike?!

Album 1 Track 13 – Pete Krainik, Founder of The CMO CLUB – Where My Damn Bike?!

Description

Titles in the series (100)

More Episodes from Brands, Beats & Bytes