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Album 2 Track 6 – Muriel Lotto, Global Head of Brand and Marketing at Western Union, previously marketer and innovator at Unilever, Nestle and more.

Album 2 Track 6 – Muriel Lotto, Global Head of Brand and Marketing at Western Union, previously marketer and innovator at Unilever, Nestle and more.

FromBrands, Beats & Bytes


Album 2 Track 6 – Muriel Lotto, Global Head of Brand and Marketing at Western Union, previously marketer and innovator at Unilever, Nestle and more.

FromBrands, Beats & Bytes

ratings:
Length:
53 minutes
Released:
Feb 6, 2020
Format:
Podcast episode

Description

Hey Brand Nerds! Here we have someone who is a global citizen and true global marketing leader. Name mispronunciations notwithstanding, what a fun ride with Muriel! A true innovative marketer who is not shy with great stories chock full of truisms and great learnings.

Please enjoy this track and learn about a variety of topics highlighted by:

• What are your “spikes?” Meaning, what are you great at and how does that impact your career and
building your optimal team?
• Marketing as engine for growth
• The blend of Marketing art and science- in B2C, starts with consumers…
• Land Rover, earning wonderful brand stripes
• Using technology to be on the latest pulse of the consumer 24/7
• “Have strong opinions and hold them lightly”
• Marketing is too important to be left to the marketers

#muriellotto #marketing #branding #westernunion #thecmoclub #spikes #landrover
Released:
Feb 6, 2020
Format:
Podcast episode

Titles in the series (100)

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck