53 min listen
Album 1 Track 12 – Derrick Wood, founder Creative Juicer, former Lowe’s VP Brand, Creative Direction, Content and Advertising, former Staples VP Globa…
Album 1 Track 12 – Derrick Wood, founder Creative Juicer, former Lowe’s VP Brand, Creative Direction, Content and Advertising, former Staples VP Globa…
ratings:
Length:
67 minutes
Released:
Jun 27, 2019
Format:
Podcast episode
Description
Heeeeeeey Brand Nerds. Somebody please tell me the 4th of July isn’t a week from now. Geez. This week on Brands, Beats & Bytes we’ve got a real left brain/right brain Brand dude in the building. Derrick takes us behind the curtain of the blended worlds of Brand and Content while sparking your synapses to consider: Do you and your team work as if the customer pays your check? Because, well, err, they kinda do! ‘Not every hill is worth taking.’ ‘Sometimes you gotta question organizational, marketing and personal inertia.’ Yup. Finally, and this is a goodie, would you have a non-work-related beer with your agency partners? BOOM. Relax your mind, let your conscience be free and get down to the sounds of …
#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #creativejuicer #cmo
#marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #creativejuicer #cmo
Released:
Jun 27, 2019
Format:
Podcast episode
Titles in the series (100)
Album 1 Track 7 – Mark Lazarus, Chairman, NBCUniversal Broadcast, Cable, Sports and News - Is the marketing function in your organization the proverbial fall guy?: Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude f by Brands, Beats & Bytes