Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude followed a legend at NBC in Dick Ebersol and you will quickly understand why. Listen and learn about why relationships in business are crazy important, get great advice for when to leave the office (#nofacetime) and a lot more. This is what we call a Marketing PLUS episode. Co-host Larry Taman and Laz go way back like four flats on a Cadillac and we benefit from these good friends, along with other co-host Darryl “DC” Cobbin, chopping up heady marketing and business subjects with blissful ease (shout Mrs. Snegroff RIP).