53 min listen
Album 2 Track 11 – Gabe Cohen, CMO at Monigle, previously worked in marketing at Interbrand, Concentric and Dell. He earned an MBA from Indiana Unive…
Album 2 Track 11 – Gabe Cohen, CMO at Monigle, previously worked in marketing at Interbrand, Concentric and Dell. He earned an MBA from Indiana Unive…
ratings:
Length:
72 minutes
Released:
Mar 26, 2020
Format:
Podcast episode
Description
PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK.
Hey Brand Nerds! We have a fun show today with Gabe who is as he describes a Britzilianamericanadian representing someone who is Brazilian, grew up in the UK and has spent time in Canada and the US. Gabe does what we do and this track provides a glimpse from someone with a different view. Lots of fun. Oh and lots to learn including these highlights:
• As a marketer, embed yourself in the business
• As a marketing leader, set expectations with bosses straight up
• Bring your whole self to work
• Focus on “how” questions, not “what” questions
• For a successful marketing campaign, if it’s working, don’t be so quick to move on
#gabrielcohen #marketing #branding #monigle #interbrand
Hey Brand Nerds! We have a fun show today with Gabe who is as he describes a Britzilianamericanadian representing someone who is Brazilian, grew up in the UK and has spent time in Canada and the US. Gabe does what we do and this track provides a glimpse from someone with a different view. Lots of fun. Oh and lots to learn including these highlights:
• As a marketer, embed yourself in the business
• As a marketing leader, set expectations with bosses straight up
• Bring your whole self to work
• Focus on “how” questions, not “what” questions
• For a successful marketing campaign, if it’s working, don’t be so quick to move on
#gabrielcohen #marketing #branding #monigle #interbrand
Released:
Mar 26, 2020
Format:
Podcast episode
Titles in the series (100)
Album 1 Track 7 – Mark Lazarus, Chairman, NBCUniversal Broadcast, Cable, Sports and News - Is the marketing function in your organization the proverbial fall guy?: Chasing a bigger audience while disrespecting your core audience comes at hefty price. Laz, as we call him, eloquently breaks down this classic marketing conundrum and mistake. He learned an invaluable lesson in this domain, and so should you! This dude f by Brands, Beats & Bytes