Bob Burg has made generosity the backbone of a successful and influential career. He is the best selling author of multiple books, including Endless Referrals and the business parable Go-Giver series. Bob is a sought-after keynote speaker who has spoken to audiences of 16,000 people, including an American President. Bob joins host Robert Glazer on this Elevate Podcast episode to talk about his career, and why giving, not taking, is the most effective path to business success. On this episode, you'll learn about: How Bob started his career as a broadcaster. How Bob started transitioned into sales and trained himself to success. How Bob realized that the key to achievement in sales is serving others. How to connect with clients by making the sale about them. Why Bob decided to make The Go-Giver a fictional story. Why so many people struggle to use a generous attitude in business. Which American President Bob gave a keynote speech for. A mistake Bob has made, and what he learned from it.