Jeff Haden’s first paid ghostwriting job was writing a press release for a startup. Since then he’s written about real estate, management, process improvement, finance and investing.  He’s ghostwritten books on subjects as diverse as breastfeeding, hydroponics, horticulture and magic.  After an intriguing discussion with Metallica guitarist, Kirk Hammett, plus dozens of interviews with other incredibly successful people, Jeff decided to pull back the veil on what it really means to “get motivated” and reach goals. These insights led him to write and publish his own book The Motivation Myth. Jeff is also an avid cyclist (which he hated when he first started), ghostwrote a eulogy and writes an Inc. column that attracts over 20 million readers.    Show Notes How Jeff got started in ghostwriting and writing for Inc. How Jeff has grown his Inc. column readership to over 20 million. Jeff’s “white whale” that he wants to interview for an article. How Metallica guitarist, Kirk Hammett, sparked Jeff’s interest in the exploring this topic of motivation and the misconceptions behind it. Myths people have around motivation and where they come from. Jeff’s lunch interview with Richard Branson and what surprised him about it.