Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world’s leading IT research and advisory firm. Bova’s cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues. She’s also the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, a Wall Street Journal bestseller that reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual. Show Notes How Tiffani came up with the concept of her book, Growth IQ. What she saw happening that led her to realize that the process to growth had changed. The Top Ten Paths to Growth: how she came up with these ten paths and what makes the framework actually work. Path #7: Churn and the insights she learned from looking at companies like Blue Apron. Thoughts about how Blockbuster could have pivoted to sustain their business. The role company culture plays in sustainable business growth. A personal or professional growth mistake Tiffani’s learned the most from.