Welcome to an interview with the author of Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq. In this book, Atif shares the breakthrough methods to put your company on the path to innovation, creativity, and growth. Atif has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions. Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader.  Atif was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300. While leading business units, teams, and growth for companies, Atif has built a large following as one of today’s top management thinkers. Over 500,000 people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers. Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor. Get Atif’s book here: https://rb.gy/kvxed Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo