#businesstransformation #digitaltransformation #innovation Business leader, Atif Rafiq, author of 'Decision Sprint,' and former President of MGM Resorts International explores business transformation on CXOTalk episode 790.Atif explains how to manage business transformation and innovation in the face of uncertainty. The book emphasizes the importance of "upstream work" - a structured initial phase that addresses unknowns in innovation projects - and outlines a three-step approach comprising Exploration, Alignment, and Decision-making. Rafiq’s methodology distinguishes itself by emphasizing purposefulness and inclusiveness.The conversation includes these topics:► About Atif Rafiq’s book, Decision Sprint► Upstream work: Challenges of business transformation► Reframing approaches to risk management► Complex business problems require inclusive thinking► How to cultivate “input obsession” to develop robust ideas► Use collective intelligence to hack the corporate culture for innovation► Practical examples: Amazon and Volvo► The innovation pipeline: Breaking down silos and unifying goals in digital transformation► Create clear and simple goals to align the organization► Start with questions and an open mind► Focus on inputs from across the organization► Demonstrate quick wins to gain the confidence of senior leadership► Advice to Chief Information Officers► Advice to CEOs on leading the challenge of upstream workRead the full transcript: www.cxotalk.com/episode/business-transformation-how-to-tame-the-unknownsSubscribe: www.cxotalk.comhttps://www.cxotalk.com/subscribeAtif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald’s, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. Atif has built a large following as one of today’s top management thinkers. Over half a million people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Re:wire has over 100,000 subscribers. Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, board member, and CEO advisor.