“Great salesmanship is never about the salesperson. Great salesmanship is about the people whose lives are made better because you’ve been a part of it.” This profound message comes from renowned speaker, author, and today’s guest, Bob Burg. He joins us to discuss how you can get more profits and referrals by embracing the ‘Go-Giver’ mentality. We devote the early part of this episode to unpacking Go-Giving and exactly how consistently providing value leads to financial profitability. After exploring why Go-Giving perfectly aligns with the free market, Bob shares his journey in developing this business strategy. Later, he touches on why his Go-Giver books are written as parables and how he promoted his book through speaking engagements. We wrap up our conversation by looking at the importance of learning from the experts who came before you. As Bob explains, the Go-Giver approach is both the most meaningful and the most profitable way of conducting business. Tune in to hear all about it.