As you sit across the desk from your client in the middle of a sales pitch, it is common that salespeople tend to focus on closing the sale ASAP. Although this is intuitive, it may make you appear insincere and uninterested in your client’s actual needs. So how do you go around that?In this podcast, our host Ian Garlic and special guest Bob Burg, the author of the Go-Giver series, talked about their personal experience on switching from being a “Go-Getter” to a “Go-Giver” and how doing so helped them close more sales than ever!What You’ll Learn:How being a "Go-Giver" is the best sales tactic yetThe human nature of self-interestReprogramming your mind to be a Go-GiverWhat it means to be AUTHENTICConnect with Bob:Bob's LinkedInBob's WebsiteGo-GiverBuy the book here!Resources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.