Brendan Kane is an outside of the box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World , as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others. Here’s some of the topics we covered: Content is king Grabbing attention Holding attention Recognizing patterns Understanding the one to one connection Contextualizing information The noise of ecommerce “Nobody Cares” Lead with pain point  To find out more about our guest:https://hookpoint.com/ To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com  Please Review and Subscribe