On today’s episode Bob Burg shares why the negative emotions surrounding salesmanship prevent the development of nurturing of relationships and business sustainability. Listen in as Deborah and Bob discuss how to create your own sales system that aligns with your values, the real reason why people buy from you, and how to cultivate mutually beneficial relationships in an authentic way.
 
For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.
Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.
 
While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
 
Bob is founder of The Go-Giver Community Network, the first of its kind online business community created by and for Go-Givers.
 
He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.
He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.
 
Whether you are a C-Suite Leader of today or tomorrow, take charge of your career with confidence and leverage the insights of The CEO's Compass: Your Guide to Get Back on Track.  To learn more about The CEO's Compass, you can get your copy here: https://amzn.to/3AKiflR See omnystudio.com/listener for privacy information.