Lee Ellis is President and Founder of Leadership Freedom® and FreedomStar Media™. For more than fifteen years he has served as an executive coach and a corporate consultant in the areas of hiring, teambuilding, leadership development, and succession planning. His clients include Fortune 500 senior executives and C-Level leaders in a variety of industries. Since 1990, Lee has managed the development, validation, and internet deployment of several personality and leadership assessments that have been used by more than 200,000 individuals. Early in his career, Lee served as an Air Force fighter pilot flying fifty-three combat missions over North Vietnam. In 1967, he was shot down and held as a POW for more than five years in Hanoi and surrounding camps.   After the war, he served as an instructor pilot, chief of flight standardization/evaluation, and flying squadron commander. Additionally, he commanded two leadership development organizations before retiring as a colonel. Lee’s combat decorations include two Silver Stars, the Legion of Merit, the Bronze Star with Valor device, the Purple Heart, and the POW medal. Favorite Success Quote “Be courageous. Lean into the pain of your doubts and fears to do what you know is right, even when it feels unnatural or uncomfortable.” ~Lee Ellis Key Points 1. Living a Life of Honor is the Ultimate Success There was once a story that one of my employees shared with me about a life lesson his grandfather had shared with him during his summer stint working as a landscaper. His grandad had spent nearly a decade of his life operating a construction contracting business, designing and building custom homes for the upper class members of his hometown. One of his clients who had been a long time acquantaince hired his grandfather to build a home costing several hundred thousand dollars (back in the 80’s). Happy to oblige his friend, the grandfather took the contract and completed the home to perfection. When the work was done and the house was built, he went to his friend to collect the payment for his services. His friend however, had no intention of paying for the home and due to the ambiguous terms of their contract, he knew that pursuing a law suit would be a costly endeavor. My employee’s grandfather simply shrugged and shook the man’s hand saying “If you can live with it, then I can live without it.” He continued on grinding and working hard, developing a number of successful businesses throughout the years and achieving great successes in his personal and professional life, always conducting business with integrity and honor. The other man however, despite his massive financial success, died of a massive heart attack at his office, alone and unloved. While the contrast between the two men may seem obvious, the true moral of this story is that success is not about material wealth or finanical gain. It’s about doing the right thing no matter what the cost. That is no small order, but if you can carry out your life with honor each and every day, you will be able to die fulfilled and live a life of joy and companionship. 2. You Cannot Manage Yourself Unless You Know Yourself How many of you have taken the Myers Brigg’s Personality Test? If you have, then odds are good that some of the conclusions the test made about you and your personality may have surprised you. And herein lies one of the greatest problems with our society. We do not value introspection and self knowledge like Eastern societies and ancient people’s did. We value work and results. And while these two things are important, you will never be able to achieve at your fullest potential if you do not know yourself as deeply and intimately as possible. Just think about it. How can you ever expect to perform at a high level if you do not first know who you are and how you perform? How can you succeed when everything you are doing is in stark opposition to your deeply held values and personality? You must discover who you really are, h