Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel.

Hey Brand Nerds! We have a Trekkie in the house who has now beamed up as a star marketer in Silicon Valley! Growing up in India, Vasu watched Star Trek as a nine year old and this was the seed of someone who has become a special marketing leader. What a fun and entertaining show that is filled with abundance of all kinds!

Please enjoy this track and the “Jewels” that are flowing! Here are some of the many highlights:

• Marketing is winning hearts and minds (Amul Butter) and emanates from the Limbic region of the brain (make decisions with emotion, use data to rationalize it)
• Three key components of marketing:
1. Win hearts and minds
2. Understand motivations, really know what makes them tick
3. Help them fulfill their dreams
• Marketing North Stars…
1. Lead with strategy,
2. Tell magical stories,
3. Create immersive experiences
• When managing people, encourage people to provide differing opinions or points of view and create a culture where they are safe
• H2H Marketing- Human to Human!
• B2B and B2C marketing has the same process but different journey/cycles
• B2B marketing has to change from just being feature centric to be the magical story tellers and brand builders of their company
• “Help someone dream more, be more, help create a movement of unity”
• “Diversity is like asking someone to come to a party, inclusion is like asking them to dance”
And so many more we couldn’t fit them all here but is a fantastic listen!

vasujakkal #marketing #branding #fireeye #thecmoclub #abundance #amulbutter